#DiscoverDRC is an initiative promoting the tourism and cultural heritage of the Democratic Republic of the Congo. The program highlights the country's natural riches, historical heritage, and cultural diversity through communication campaigns, events, and strategic partnerships.
The project engages content creators, photographers, and videographers to produce high-quality visual materials that showcase the Congo in a new light. Tourist circuits are developed in partnership with local stakeholders to offer authentic experiences to both national and international visitors.
Beyond tourism, #DiscoverDRC helps strengthen national pride and change perceptions of the country internationally. The program also supports artisans, artists, and local communities by creating economic opportunities linked to cultural tourism.
Objectives
- Promote the natural and cultural heritage of the DRC
- Develop responsible and sustainable tourism
- Support local artisans and communities
- Change international perceptions of the country
Target Audience
National and international tourists, Congolese diaspora
Key activities
Digital communication campaigns
Visual and documentary content production
Tourist circuit organization
Cultural events and festivals
Partnerships with local tourism stakeholders
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